The Art of Brand Strategy: Unlocking Growth in a Dynamic Market
Discover the secrets to crafting a winning brand strategy in our captivating podcast episode! Join us as we unravel the meaning of brand strategy and guide you through the five essential steps that lead to brand success.
Our brand strategy expert Nicky Blondé shares insights on how to thrive in a fast-changing environment and ensure your brand strategy remains adaptable and effective. Don’t miss the opportunity to learn from a marketing expert and tune in now for this insightful episode!
The market is dynamic and so are the brands. They need to evolve to stay relevant in customer’s mind. And for this, you need to invest in it.
Fast forward
What are we talking about?
01:33 – Meet Nicky Blondé
03:45 – What is really brand strategy?
Let’s dig deeper
04:24 – The 5 steps to a successful brand strategy
• Step 1: find your business goals
• Step 2: define your brand’s positioning
• Step 3: define your brand strategy growth plan
• Step 4: develop your brand marketing plan
• Step 5: define your brand KPIs
And more concretely?
16:55 – How to deal with brand strategy in a fast-changing environment?
22:07 – Important learnings for your brand strategy
In the studio
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