Van Orden

Senior Client & Consulting Manager
Sophie Van Orden
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Sophie Van Orden

I am an extroverted, open-minded, creative and pragmatic marketer. My drive and optimism make things move ahead, even in challenging surroundings. Passionate by marketing and by people dynamics, I prefer to work in team, as a coach, motivating and challenging others to go the extra mile.

‘Do it with passion, or not at all.’

— Rosa Nouchette Carey


Key expertises
Marketing Strategy & Planning
Organizational Design
Brand Management & Positioning
Marketing Communication
Professional milestones
Senior Client & Consulting Manager

The House of Marketing
January 2016 – Present

  • Improving Commercial Effectiveness in the HR Services Sector
  • Positioning & Rebranding in the B2B Industrial Goods Sector
  • Coaching of Junior Consultants
Consulting Manager

The House of Marketing
January 2012 – December 2015

  • Reshaping The MarCom 2020 Department in the Banking Sector
  • Value-Based Pricing Strategy in the Finance Sector
  • Review of Communication Strategy in the Technological Sector
  • Positioning & Launch of an Online Bank in Belgium
  • Development of a Loyalty Program in the Travel & Tourism Sector
  • Customer Experience & Segment Marketer in the Media Sector
  • Marketing Intelligence Project Manager in the HR Services Sector
  • Senior Brand Manager OTC in the Pharmaceutical Sector
  • Coaching of Junior Consultants
Senior Consultant

The House of Marketing
January 2011 – December 2011

  • Senior Commercial Marketing Manager in the Banking Sector
  • Senior Marketing Manager in the Public Transport Sector
Business Development Manager South America

Van de Velde NV
May 2009 – December 2010

Marketing Coordinator

Continental do Brasil
September 2006 – April 2009

Marketing Coordinator Direct Marketing & PR

Continental Benelux
September 2003 – August 2006

Educational milestones
Master in International Politics & Diplomacy

University of Antwerp
2002 – 2003

Master in Roman Languages & Literature

University of Antwerp
1998 – 2002