
I am a highly-motivated professional, and I am known for my critically constructive mindset and my well-founded, fact-based objective advice. I get energy from identifying business opportunities and finding solutions for challenges based on consumer insights. My strong analytical, strategic & conceptual thinking skills enable me to connect the dots in a visionary way.
With my structured way of thinking and approaching, my social skills, pragmatism and can-do mentality, I am able to deliver the most complex projects. I love to work in a team and I believe the best results can be achieved when leveraging every individual’s qualities, experience and personality.
‘Never give up, for that is just the place and time that the tide will turn.’
— Harriet Beecher Stowe
Profile
Key expertises
Professional milestones
The House of Marketing
May 2022 – Present
The House of Marketing
August 2021 – May 2022
Pepsico Benelux
March 2019 – June 2021
Pepsico Benelux
June 2018 – March 2019
Pepsico Benelux
October 2015 – May 2018
BSH Home Appliances
August 2013 – August 2015
BCC
November 2010 – August 2013
Ikea
June 2009 – November 2010
Educational milestones
RSM Erasmus University
2005 – 2009
Hogeschool van Utrecht
2001 – 2005
Additional Knowledge
- Nielsen
- GFK