Consulting Manager
Shermaine Mina
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Shermaine Mina

I love marketing and feel grateful to be doing something I’m passionate about. I am a highly-driven person with a can-do attitude towards the challenges I face. I like working with structure (including putting one in place) and problem-solving. Based on my experience, I believe that teamwork and leveraging everyone’s strengths are key to success. One important thing that keeps me going is the desire to learn something new every day.

‘Some people dream of great accomplishments, while others stay awake and do them.’

— Unknown


Key expertises
Project & Team Management
Consumer Insights & Data Analysis
New Product Developments & Innovations
Strategic Marketing
Professional milestones
Consulting Manager

The House of Marketing
January 2019 – Present

Senior Consultant

The House of Marketing
September 2016 – December 2018

  • Process Transformation – Marketing Organization Restructuring in the ICT Industry
  • Category Manager in the FMCG Sector
  • Brand Manager in the FMCG Sector
  • Trade Marketing Manager in the FMCG Sector
  • Customer Need-Based Segmentation in the Automotive Sector
  • Development of a Go-to-Market Plan at a Social Secretariat

The House of Marketing
July 2015 – August 2016

  • E-commerce Project Manager in the FMCG Sector
  • Market Researcher in the FMCG Sector
  • Digital Marketing Auditor in the Banking Industry
  • Defining a 5-year Marketing & Communications Strategy in the Banking Industry
Account Manager, Innovations

The Nielsen Company (Dubai, UAE)
April 2012 – August 2013

Senior Analyst, Innovations

The Nielsen Company (Dubai, UAE)
November 2010 – March 2012

Junior Analyst, Innovations

The Nielsen Company (Brussels)
October 2009 – October 2010

In-company Project, Product Management

L’Oréal Professionnel
December 2008 – July 2009

Management Trainee

Maersk Line
June 2007 – July 2008

Intern, Marketing Department

Lufthansa Airlines
April 2006 – June 2006

Educational milestones
Post-Graduate Masters in Marketing Management

Vlerick Business School
2008 – 2009

Masters in Business Management; Minor in Entrepreneurship

Ateneo de Manila University
2003 – 2007

Bachelor of Science in International Business; Exchange Program

University of Macau

2005 – 2006